Wednesday, January 27, 2016

People Matters-DDI Emerging HR leaders award 2015

Congratulations winners of the People Matters-DDI Emerging HR leaders award 2015. 
Winning always is very sweet and encouraging! You must enjoy it! I am more glad for you because you are very few chosen ones for creating, shaping the future of HR leadership! Welcome to the world of change! 
With the falling number of winners (who could qualify) for this award. (See picture. ), I greet this result with great dismay that, are we actually/really down the hill in terms of producing HR leaders year on year? In 2012, the number was 25, 2013, it was 21, 2014-18 and now 2015 (announced on 22 Jan 2016) isjust 16. 
What do you think could be the reasons?
A few assumptions I make, are as below-
1. Quality of assessment has gone up over the years.
2. Quality of applicants have gone down over the years.
3. It is by design and set to be like this, by PeopleMatters/DDI
4. Corrections made by PeopleMatters/DDI after assessing how their winners of past 3 years; did they really emerge as leaders as expected?
What do you think?
See links below for more details. 

 2013  

2015

Friday, January 1, 2016

Top 25 Indian HR influencers on twitter-the flawed report!

GrowthInspire published a list of top 25 Indian HR influencers on twitter, on 30 Dec 2015. Check the report here.
Who is GrowthInspire? Here below is what they say about themselves.
GrowthInspire is a Design Thinking Agency providing client-focused web, digital marketing and content marketing solutions. Our mission is helping our clients achieve their marketing goals. Our Approach is simple, looped and iterative –Listen, Think and Do. We Help Startups, Small and Medium Enterprises and Thought Leaders (Authors, Experts, Senior Leaders and Professionals) Accelerate their Brand Growth through World-Class Websites, Digital Marketing and Content Marketing Solutions. Founded in 2014 by Joseph Abraham and Joshua Rozario, GrowthInspirehas offices in Chennai and Bangalore. Learn more at GrowthInspire.com and follow us on twitter @growthinspire
Before we start to analyze facts and results in this report, let me Congrats to Gautam Ghosh on topping the list! Congratulations to others in the list too!
Twitter HR Influencers 2015.jpgAnd I am not taking it seriously as Gautam suggests on his LinkedIn update, while not losing an opportunity to do self-publicity. What I find weird in the list is someone ranks here with just 1% re-tweet and follower ratio of 3.5. While the best rates on these counts in the list are 75% and 140.45. 
SOCIAL AUTHORITY SCORES DECIDE YOUR RANK IN THIS LIST. SOCIAL AUTHORITY SCORES range from 67 to 53. Gautam Ghosh at 67 while Harlina and Shamik are at 53.
Now what is social authority as per moz.com, whose tool followerwonk has been used by GrowthInspire for this report?
Social Authority.jpg
Social Authority helps you find, optimize, and engage your Twitter audience. It's a 1 to 100 point scale that measures a user's influential content on Twitter. More than just another self-focused metric, Social Authority helps you discover influential tweeters.
Well, 2 things can be interpreted from here: One, most of top 25 HR influencers lie in the middle of this 1 to 100 point scale. Nearly at the median, which means, AVERAGE on influence? Can we not, therefore, call them, ‘mediocre’ influencers?
Two, re-tweet number matters as that tells how much likes you got for influencing. The average re-tweet percentage in this list if 25%. Now having said that and having understood that influence can be largely and credibly decided by re-tweets as that signifies the relevance, quality of content and influence or image of the influencer! As said, the best re-tweet rate is 75% in the list and the worst is 1%. average 25%.
Now having said that, HOW CAN SOMEONE WITH JUST 1% RE-TWEET EVER BE CALLED INFLUENCER? RIDICULOUS, RIGHT? For details, check the table below-I have deliberately not put names in the list but, you can find from the link, if you want to. My idea is not to comment on individuals but verify the methodology and rationale for this list and rankings of people here.
TABLE-1
No.
Followers
Days on Twitter
Re-tweets
Follower's ratio/Followers per following
List
1
19,449
3,038
18%
33.23
1,673
2
6,202
2,731
6.50%
9.79
315
3
6,012
2,810
34%
6.69
480
4
7,197
2,126
29.50%
4.3
337
5
4,390
2,368
75%
8.76
295
6
11,773
2,354
24%
140.45
332
7
4,759
2,442
37.50%
57.35
97
8
4,759
2,442
37.50%
2.82
191
9
5,891
1,949
35%
5.15
156
10
4, 762
2,588
33.50%
2.79
587
11
3,796
2,414
19%
7.86
475
12
3,194
2,240
42%
8.08
169
13
6,114
2,090
3.50%
5.35
345
14
2,424
1,103
11%
1.67
171
15
6,296
2,293
8%
11.89
106
16
5,296
2,086
9.50%
5.69
177
17
3,162
1,746
21%
22.45
120
18
5,450
2,700
29%
1.33
275
19
1,759
1,159
2%
1.33
275
20
7,684
2,421
3.50%
9.81
214
21
3,260
2,183
1%
3.59
331
22
2,163
2,406
41%
4.76
307
23
8,373
2,868
12%
1.47
204
24
3,296
2,343
53.50%
9.34
157
25
3,933
2,375
39.50%
1.59
123
NOW LOOK AT TABLE 2- In this table I added another metric for being an influence, which I call, Follower Acquisition rate. That is, how fast you influenced and acquired more followers and at what rate. Formula-(Total Number of Followers/Total number of Days on Twitter)%.
See table below-
No.
Followers
Days on Twitter
Retweets
Follower's ratio/Followers per following
List
Follower acquisition rate: ANOTHER  BIG METRIC FOR BEING INFLEUNCER
1
19,449
3,038
18%
33.23
1,673
6%
2
6,202
2,731
6.50%
9.79
315
2.27%
3
6,012
2,810
34%
6.69
480
2%
4
7,197
2,126
29.50%
4.3
337
3.39%
5
4,390
2,368
75%
8.76
295
1.85%
6
11,773
2,354
24%
140.45
332
5.00%
7
4,759
2,442
37.50%
57.35
97
1.95%
8
4,759
2,442
37.50%
2.82
191
1.95%
9
5,891
1,949
35%
5.15
156
3.02%
10
4,762
2,588
33.50%
2.79
587
1.84%
11
3,796
2,414
19%
7.86
475
1.57%
12
3,194
2,240
42%
8.08
169
1.43%
13
6,114
2,090
3.50%
5.35
345
2.93%
14
2,424
1,103
11%
1.67
171
2.20%
15
6,296
2,293
8%
11.89
106
2.75%
16
5,296
2,086
9.50%
5.69
177
2.54%
17
3,162
1,746
21%
22.45
120
1.81%
18
5,450
2,700
29%
1.33
275
2.02%
19
1,759
1,159
2%
1.33
275
1.52%
20
7,684
2,421
3.50%
9.81
214
3.17%
21
3,260
2,183
1%
3.59
331
1.49%
22
2,163
2,406
41%
4.76
307
1%
23
8,373
2,868
12%
1.47
204
3%
24
3,296
2,343
53.50%
9.34
157
1.41%
25
3,933
2,375
39.50%
1.59
123
1.66%
Best rate is 6%, average is 2 and the lowest Acquision rate is just 1%.And you will notice here that the influencer who has just 1% re-tweets, has follower acquisition rate of 1.49%, which keeps him with the bottom 4 in the list on the rate of follower acquisition. Again, how can he be a top HR influencer on twitter, as published? Remember, 2% is average, 1.49 is below average, right? I know you will have people below average in any scale taken but that is not alone, this guy is just 1% re-tweeted as well.
Also, not that following my metric of follower acquisition rate, the guy at rank 1 has the highest follower acquisition rate, which is 6%.
Now look at the twitter statistics of the agency that prepared this report. Their twitter account details are below-
·         TWEETS67.4K
·         FOLLOWING519
·         FOLLOWERS1,299
·         LIKES5,437
·         LISTS1
https://pbs.twimg.com/profile_images/680809122577530880/4fpr_g8i_reasonably_small.png
Growth Inspire @GrowthInspire Chennai, India
We are a design and growth focused agency that firmly believes in a simple formula – Right Strategy + Relentless Execution = Remarkable Growth.
519 Following   1,298 Followers   67,396 Tweets
Joined Twitter 3/20/15
They are a start up and so their twitter account was created on Mar 20, 2015.
Thank you for the report. Congratulations to the influencers!

GrowthInspire.jpg